Yes, this is an ad campaign. It shows how far a bit of strategy and a lot of cheek can go.
Our prop of choice: the baboon's famous ruby red rump.
Female baboons flash a bright bottom as a signal to males. It is nature's billboard.
(the birds and the bees, basically)
The signal worked so well it stopped being a trend and became a necessity.
So what did we learn?
- Brands that show off their best asset get noticed first.
- A website about baboon butts is hard to forget.
- People who smile at an ad are more likely to act on it.